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Online visibility1/12/2023 ![]() ![]() Whether you’re a small business or a large corporation, your customers are likely looking for you online. ![]() In today’s digital world, it’s more important than ever to have a strong online presence. The benefits of having a strong online presence With that in mind, here’s why online visibility is vital for businesses. It provides businesses with an opportunity to connect with their customers on a more personal level. It allows businesses to stay competitive in their industry.ĥ. It allows businesses to build trust and credibility with potential customers.Ĥ. It makes businesses more accessible to potential customers.ģ. It allows businesses to reach a wider audience.Ģ. That being said, online visibility is important for businesses for a number of reasons:ġ. Frequently visited websites, such as netti kasino, for example, thrive due to good online visibility. If your company or website aren’t visible online, it’s like they do not exist at all. Consumers want to see those 4 or 5 stars lit up when they look for a hair salon, restaurant or automotive repair shop.In the internet age, businesses need to have an online presence if they want to succeed. They build credibility, and can promote acquisitions that you may not get through referrals or local listings. Wherever your business is listed, this information should look the same, so list “Henrietta’s Feed & Supply Co.” only in that manner, not as “Henrietta’s Feed and Supply Co.” or “Henrietta’s Feed & Supply.”Įncourage and manage online reviews - Online reviews really help local businesses stand out from the crowd. Keep a master list of places where you are represented online so you don’t miss one when you update.Ĭreate a standard for listings - Local search ranks businesses on consistency across listings using a simple standard called NAP (name, address, phone number). Create a review schedule to update listings routinely, and particularly if the business undergoes changes. Other directories and listings you should look into include social media sites (from Facebook to LinkedIn), Google, Bing, Angie’s List, Yellow Pages, CitySearch, MapQuest, and Apple Map (mobile).Ĭreate a schedule to update listings - Outdated listings don’t produce results. If you’re already a member, review your online listings to make sure they reflect your business accurately. The BBB will boost your online credibility and joining the Chamber of Commerce is a worthwhile business venture online and offline. Try the Better Business Bureau (BBB) and your local Chamber of Commerce, if you haven’t already. Get listed locally – Focus your attention on local-specific listings such as your newspaper and local magazines, then branch out to more universal listings. Consider these additional tips to make your website stand out: These fixes are simple, and can go a long way to enhance your local visibility. For instance, if your business has recently changed its name, location, or owner, you may notice that the wrong information pops up in certain listings. ![]()
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